American Ideol and Coca-Cola

Coca-Cola’s aggressive sponsorship of the hit TV show American Idol perhaps best represents what’s happened in unscripted programming. On stage, the judges sip Coke out of big cups with the Coca-Cola logo as they listen to the young singers competing for the top prize. Backstage, contestants await the results in a “red room” with a Coca-Cola-red couch, a clock with the soft drink’s logo, and, of course, a vending machine.

Donaton, Scott (2004-06-10). Madison & Vine (Advertising Age Books) (p. 14). McGraw-Hill. Kindle Edition.