Passing messages to the masses beyond the constraints of traditional commercials
The integration of product messages into scripted (sitcoms, soap operas) and unscripted (reality shows, talk shows) TV programming. (Madison & Vine)

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PRODUCT PLACEMENT
AMERICAN IDOL
Coca-Cola’s aggressive sponsorship of the hit TV show American Idol perhaps best represents what’s happened in unscripted programming. MORE
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When the motion picture opened in 1982, Reese’s Pieces were seen in a 90-second segment in which a young boy drops a trail of Reese’s Pieces leading to his house, but not before swallowing a few himself, and then again in a 4-minute sequence in which the alien returns some of the Reese’s Pieces to the boy, then follows a new trail of Reese’s Pieces into the house.
TRANSFORMERS
The deal General Motors made with Viacom to unveil its new Camaro in the 2007 film Transformers resonated with the car's likeliest buyers, young adult men, says Jeff Schuster, an analyst for LMC Automotive.
​​New Social Marketing