Justin Timberlake has signed a multi-tiered sponsorship deal with McDonald's. The alliance is tied to the restaurant chain's new worldwide marketing campaign, which launches this month. Timberlake will sing on and appear in several new McDonald's "I'm Lovin' It" commercials, the first of which debuted yesterday in Germany and will begin airing Sept. 29 in the U.S. Additionally, McDonald's will sponsor the Jive artist's 35-city European solo tour, which starts in November.

The "I'm Lovin' It" hip-hop jingle was written by Mona Davis and produced by superstar duo the Neptunes and the Clipse, who also raps on the song.

Timberlake will be involved in activities to support the Ronald McDonald House Charities, World Children's Day at McDonald's and the chain's global sports sponsorships, including the FIFA World Cup and the Olympic Games.



"Timberlake Ties Up Tasty McDonald's Deal." Billboard.biz. N.p.. Web. 23 Nov 2012. <http://www.billboard.com/news/timberlake-ties-up-tasty-mcdonald-s-deal-1967986.story