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Milian, Mark, and Michael White. "Sony's Scene-Stealing Product Placements." Bloomberg Businessweek 4288 (2012): 19-20. Business Source Complete. Web. 23 Nov. 2012.



Donaton, Scott (2004-06-10). Madison & Vine (Advertising Age Books) (p. 14). McGraw-Hill. Kindle Edition.



Grover, Ronald. "I Can Make Your Product A Star." Businessweek 4139 (2009): 068-069. Business Source Complete. Web. 23 Nov. 2012.



"10 Big Successes in Product Placement." CNBC. N.p., 03 2011. Web. 23 Nov 2012. <http://www.cnbc.com/id/43266198/10_Big_Successes_in_Product_Placement?slide=3>.



Newell, Jay, Charles T. Salmon, and Susan Chang. "The Hidden History Of Product Placement." Journal Of Broadcasting & Electronic Media 50.4 (2006): 575-594. Academic Search Complete. Web. 23 Nov. 2012.



"Timberlake Ties Up Tasty McDonald's Deal." Billboard.biz. N.p.. Web. 23 Nov 2012. <http://www.billboard.com/news/timberlake-ties-up-tasty-mcdonald-s-deal-1967986.story

 

Jasmina Ilicic, Cynthia M. Webster

Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention
Australasian Marketing Journal (AMJ), Volume 19, Issue 4, November 2011, Pages 230–237



. "The world's best-paid athletes." FORBES. N.p., 22 2006. Web. 23 Nov 2012. <http://www.msnbc.msn.com/id/11961246/ns/business-forbes_com/t/worlds-best-paid-athletes/

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Savitz, Eric. "News Corp. Sues Dish Over Hopper Ad-Skipping Service." Forbes.Com (2012): 29. Business Source Complete. Web. 26 Nov. 2012.

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Hatamoto, Michael. "Dish Network In Trouble Over Ad-Skipping DVR" DailyTech.com. N.p., 25 2012. Web. 26 Nov 2012. <http://www.dailytech.com/article24776.htm>.

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Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Academic Research. (2012): 149-165. Print.



Thoring, Anne. "Corporate Tweeting: Analysing The Use Of Twitter As A Marketing Tool By UK Trade Publishers." Publishing Research Quarterly 27.2 (2011): 141-158. Communication & Mass Media Complete. Web. 3 Dec. 2012.



Simply, Measured. "54 Percent of Top Brands Now Using Instagram." Business Wire (English) Feb. 0011: Regional Business News. Web. 3 Dec. 2012.



Sean Bruich, et al. "The Power Of "Like": How Brands Reach (And Influence) Fans Through Social-Media Marketing." Journal Of Advertising Research 52.1 (2012): 40-52. Business Source Complete. Web. 3 Dec. 2012.

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​​New Social Marketing

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