TRANSFORMERS

​The deal General Motors made with Viacom to unveil its new Camaro in the 2007 film Transformers resonated with the car's likeliest buyers, young adult men, says Jeff Schuster, an analyst for LMC Automotive.



Milian, Mark, and Michael White. "Sony's Scene-Stealing Product Placements." Bloomberg Businessweek 4288 (2012): 19-20. Business Source Complete. Web. 23 Nov. 2012.



In the 2007 blockbuster Transformers, Igielko-Herrlich says his crew worked with the production to have a Nokia phone turn into a tiny, evil robot. The dialogue even included characters' impressions of Nokia's technology. "You have to respect the Japanese," says one. Then another character corrects him, saying: "Nokia is from Finland."
With more and more brands looking to place their products in movies, competition is fierce. Korea's LG, say the same insiders, agreed to spend $10 million on marketing to get its handsets into the new Transformers, doubling Propaganda client Nokia's bid.



Grover, Ronald. "I Can Make Your Product A Star." Businessweek 4139 (2009): 068-069. Business Source Complete. Web. 23 Nov. 2012.