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Passing messages to the masses beyond the constraints of traditional commercials
Facebook’s extensive worldwide reach makes it one of the few media channels that can be employed for global branding efforts. According to comScore, Facebook reached 714 million worldwide unique visitors in May—a performance that ranked it as the third largest worldwide Web property. It also ranks as the top social-networking site in the wide majority of countries measured by comScore.(Bruich, et al 2012)


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​​New Social Marketing
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